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Once we committed to making these boots real, we had to start making decisions.
Sizes.
Colors.
Quantities.
Two heights or one.
How many pairs anyone would actually want.
Colors.
Quantities.
Two heights or one.
How many pairs anyone would actually want.
We did our best.
And we got a lot of it wrong.
We guessed on size curves. We overestimated demand for some colors and underestimated others. We assumed people would buy one pair, not multiple. We thought certain styles would be “safe” and others would be risky.
Some of those assumptions held up.
Some absolutely did not.
But here’s the thing we didn’t expect: every wrong guess taught us something useful.
The one thing that never wavered was the boot itself. People put them on and didn't want to take them off.
But we learned how people actually wear these boots, not just how we imagined they would.
We learned which colors feel bold in theory and which ones people reach for in real life.
We learned that comfort and ease matter far more than trends.
And we learned that people don’t want a million options.
They want a few really good ones.
That learning loop only exists if you’re paying attention. If you’re listening. If you’re willing to admit when something didn’t land the way you thought it would.
We’re still learning. We’re still adjusting. And we’re still okay being wrong as long as it gets us closer to making something better.
Because getting it perfect the first time was never the goal.
Making it better over time was.
More soon.
Mike
Founder, Loon’r
Founder, Loon’r