The Loon'r journal
Notes from
the van
Stories from the field. Some ours, some theirs. Mike's notebook, customer videos, the why-we-built-it stuff, the occasional rant.
Suitcases full of boots
The sampling year wasn't one big decision. It was hundreds of small ones, made in cement rooms far from home, and carried back in whateve...
Read →We got a lot of things wrong
We made plenty of wrong guesses early on - sizes, colors, quantities. But every mistake taught us something useful, and the one thing tha...
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The one thing we refused to change
Once we decided to take this "boot idea" seriously, we started thinking about how to "improve" the boot. Every time we made it stiffer, h...
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The boots we kept seeing everywhere
Before Silverton, there was Japan. In some of the snowiest places on earth, we kept seeing the same winter boots worn by everyone from li...
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This wasn't the plan - how Loon'r started in a van in Silverton
And somewhere between managing wet dogs and drying gloves on the dashboard, the wheels started turning. Not in a “we’re starting a compan...
Read →- Choosing a selection results in a full page refresh.