The Loon'r journal
Notes from
the van
Stories from the field. Some ours, some theirs. Mike's notebook, customer videos, the why-we-built-it stuff, the occasional rant.
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We got a lot of things wrong
We made plenty of wrong guesses early on- sizes, colors, quantities. But every mistake taught us something useful, and the one thing that...
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The one thing we refused to change
From the Van This is part of an ongoing series about how Loon'r came to be. The decisions, the detours, and the moments that...
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The boots we kept seeing everywhere
Before Silverton, there was Japan. In some of the snowiest places on earth, we kept seeing the same winter boots worn by everyone from li...
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This wasn't the plan - how Loon'r started in a van in Silverton
And somewhere between managing wet dogs and drying gloves on the dashboard, the wheels started turning. Not in a “we’re starting a compan...
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